‘Tattoos, Bikes and Stand Up.’
That’s the brief.
Categories: Art Direction, Identity, User Experience
I have been creating artwork for PJ for almost ten years. I designed his first stand up posters while employed at Aiken Promotions in 2006.
He came to me to create a brand and website for him. The website needed to be a simple CMS system that he could update himself.
The brief was simple: To incorporate PJ’s interests with the brand identity, which were tattoos, bikes and stand-up comedy. The best thing for me when working with PJ is that he allows me full control over all aspects which really allows me to experiment with new ideas and styles.
Since the brand and website design two years ago, I have been the art director for PJ’s following two stand up tours ‘Ragin’ in 2014 and “Concussion’ in 2015 and have taken a couple of photoshoots for him.
We have recently banged heads again on the brand and are currently looking at revamping the site. We have great plans to produce a new visual style for PJ launching in the coming months.